Hall's Walls
Stunning and Healthy Interior Finishes
FREQUENTLY ASKED QUESTIONS
1. Can I buy American Clay products directly from Hall's Walls?
Yes. Hall's Walls is a dealer and does sell directly to the public as well as to contractors.
2. What is the cost of the American Clay for my project?
Dealer prices may vary and contractor pricing is available in some cases, but a general rule of thumb is that the material costs for your project will be
$1 per square foot of wall space. To determine the total sq ft of your project, determine the sq ft of each wall separately (length x height) then add the 4 walls,
together. You may want to subtract the area of large windows/doors.
3. How much clay will I need for my project?
Calculate the total square footage for each color. Loma used as either a base coat or a finish coat will cover about 200 sq ft per 50 lb unit.
Porcelina will cover about 300 sq ft per unit, depending on thickness. [Porcelina is used only as a finish coat.] ACE sanded primer covers about
300 sq ft per gallon.
4. Who can I call if I have a question regarding the products or the installation process?
You can call us! Also, We provide workshops and onsite training for crews who are unfamiliar with the American Clay products. We have 100%
success in training homeowners to use American Clay and many homeowners do successful projects without taking a formal workshop.
5. Where can I go to see the product installed?
We have a showroom located at 301 E. Pikes Peak Ave in Colorado Springs. Also, we keep a list of projects in Colorado – many homeowners and businesses
are happy to show off their project.
6. What tools will be needed for an American Clay installation project?
The American Clay website ( www.americanclay.com) has comprehensive installation instructions and a tool list. We also carry many of the specialty
trowels that experienced installers prefer. A list of these tools is on our “Products” page.
7. Can American Clay be applied over a previously painted wall?
Yes, American Clay can be applied over previously painted surfaces, provided they are properly prepared and coated with sanded primer, same
with drywall. For application over scratch coats, priming is generally unnecessary.
8. Can I use American Clay to plaster my ceilings?
Yes.
9. Can I use American Clay on an exterior wall?
No, American Clay is an interior product.
10. Can I use American Clay to form a counter top, or on a floor?
No, American Clay is an interior wall plaster.
11. Can I use American Clay in a bathroom or kitchen?
Yes, American Clay naturally absorbs water vapor and is an excellent material for kitchens and bathrooms. It is also naturally mold resistant.
We recommend sealing in areas that will be splashed with water regularly (Penetrating (matte) or Gloss sealants are available).
12. Can American Clay surfaces be washed?
Yes, American Clay can be washed with a light soap/water solution. Because it is a mechanically set product (not a chemical set like cement) it
will rehydrate with excessive water application. Also, since clay doesn’t hold a static electric charge, we have found that it attracts much less dirt
than conventional wall treatments.
13. Can American Clay surfaces be painted over?
Yes, the clay must be sealed first. But we have yet to find anyone who wanted to do that!